Whether you’re starting up a website for your ecommerce store, or you’re creating one to expand the reach of your brick and mortar business, there are several things you are going to want take into consideration before you start building the site. Sure, you could just go ahead and start building your site without a plan, and it might be successful; but if you want to have assured success, then you’re going to want to keep on reading to find out the basics of starting a successful website.
Search available domain names. Your domain name is one of the most important features of your site. It’s what your customers will use to link to your business. You don’t want to spend a ton of time thinking of a catchy domain name and then find out that it is already being used when you go to register it. Save yourself time and aggravation and check out the names that are available before you start drafting ideas. You can easily do this by visiting: http://www.register.com/.
Choose a design. Pick a design that is attractive, yet easy to use. Your customers will appreciate a site that is appealing, but that they can easily navigate. A busy design could lead to confusion, which will likely cause a lot of your potential customers to click off your site.
Incorporate useful content. Content is the cornerstone of any successful website. It lets search engines know the value of your site, and it attracts, engages and informs customers. Make sure you incorporate content that is useful and well written.
Don’t Forget the SEO. Search Engine Optimization (SEO) is one of the biggest keys to a successful website. Make sure your site is keyword optimized so that it can easily be located by prospective visitors, and to increase its page rankings.